About
2022
Photos: Charlotte Favre
Graphic design: Fanny Geiser
This led to the creation of Newo, a kit for newborns made from Swiss wool.
Newo is inspired by a similar kit that the Finnish government has been providing to families through parental subsidies for the past 75 years. If the Swiss government were to offer a Newo kit to new parents, it could create a steady demand for Swiss wool, ultimately establishing a limited Swiss circuit for the collection, processing, production, and distribution of the raw material.