Emma Casella
 Projects
About


Newo

2022
Photos: Charlotte Favre
Graphic design: Fanny Geiser  Parallel to the research on Swiss wool, which began as a thesis project at ECAL, the aim was to propose a project that could offer a concrete solution to the crisis facing this material. 

This led to the creation of Newo, a kit for newborns made from Swiss wool.

Newo is inspired by a similar kit that the Finnish government has been providing to families through parental subsidies for the past 75 years. If the Swiss government were to offer a Newo kit to new parents, it could create a steady demand for Swiss wool, ultimately establishing a limited Swiss circuit for the collection, processing, production, and distribution of the raw material.